Deliverables

With thorough onboarding we were able to identify the marketing goals, acquire all existing assets, and identify the details and tone of the copy we would use throughout their media. As Instagram was the major focus, our initial goal was to identify a mosaic for their feed that properly represented Gerrard Builders’ brand. After the aesthetic, we tackled the hashtag research, influencer research, and scheduling. Then as we deployed each post, we spent time engaging with industry influencers on the platform, in order to build relationships, shares, and ultimately add reach. The proof is in the pudding so they say. If you visit @gerrardbuilders on Instagram you can give them a follow to see their cohesive feed, 10%+ engagement, and IG stories and highlights. By incorporating SEO and the same imagery used on Instagram with the platform Pinterest we were able to add even more reach for the brand. The aesthetic of the feed was also applied to their coffee table book which ultimately ended up at over 200 pages. In its pages readers get even more in-depth detail and inspiration of what it’s like to build a luxury home with Gerrard Builders.