Project Description
Discover The Carolinas
SEO + FEED PLANNING
Summary
Discover The Carolinas, a regional travel blog, came to us looking for help on their social media launch. They needed help with their Instagram feed design as well as scheduling and deployment. We began to create content photo and video content for both Instagram and Tik Tok. In just one month on Instagram they have surpassed 1,500 followers and in just three months they have surpassed 51,000 followers…you read that right…51K followers. They were looking for a cohesive aesthetic on both platforms that changed with the seasons and promoted the region in a beautiful, image-centric way and we feel like we achieved that without compromise while incorporate both photo and video.
Feed Design
Improved Engagement
Niche Influencer Research
Deliverables
The feed design for Discover The Carolinas was handled in a very methodical way. We browsed through thousands of images to select 500 photos from all over the region. Then we performed a focus a group with our staff, friends, family, and advisors and narrowed that list down to 180 posts or one every other day. Then, from there we organized based on seasons and colors, added informative copy, hashtags, and more. We used the copy from Instagram with the proper SEO terms to optimize their Pinterest posts as well. Both accounts now are one year ahead of schedule and ready for launch. We will update with data on the success of the launch as soon as we know more.
51,000+ Followers On Tik Tok
200 Instagram Posts Created and 1,5000 followers in first month of deployment
Consistent Feed Aesthetic
Testimony
“We wanted to get ahead and have a social media strategy, plan, and arsenal for the upcoming year but didn’t know where to begin. Bellwether Social created a cohesive aesthetic that we are very happy with, planned a deployment strategy that sets us up for success, and helped our SEO for future Pinterest traffic.”
Ready For The Next Level?
IT’S TIME TO STEP UP YOUR SOCIAL MEDIA GAME.