Our Experience

Bellwether Social – Social Media Marketing in Charlotte NC and beyond.

We are here to help all kinds of brands with their social media management in Charlotte NC and beyond but we do specialize in three major industries. Those include but are not limited to home and design, travel, and food and drink. We have had over ten years of storytelling, photography, and content development experience in these industries and believe our strategies, especially when it comes to these niches, can be implemented quickly and help grow business reach and ROI effectively.

Home & Design

Using visual platforms including Facebook, Instagram, Pinterest, and Houzz we can not only inspire and engage with followers, but we can also generate new projects, builds, and renovations for luxury home builders, architects, interior designers and artisans. Expanding reach and engagement on these platforms is integral for establishing brand identity and brand loyalty. Social media management success on these platforms will turn into lead generation from within the platforms but we’ve also found it encourages word-of-mouth business.

Travel

Social media platforms have been a haven for the traveler. It’s where users get inspiration for their next trips, next hotel stays, and more. As world travel is currently experiencing a rough patch, local and regional players can make up some ground and gain brand loyalty that can pay dividends for the years to come. But, you have to have a strategy that works, that creates aspiration, desire, and ultimately new bookings. On a multitude of social media platforms and through the use of high quality images, provocative copy, influence marketing, and unique promotions, we can help your hotel, visitor’s bureau, or destination/adventure start the recovery and better position themselves for the future.

Food & Drink

No one has been hit harder than the food and drink industry in 2020. We really don’t know the complete story of how the food and beverage industry has been changed and how it will have to change, but one things for sure, for those that want to come out stronger, it really is time to leverage the power of social media and in particular the power of Instagram. This is the perfect medium to grow your reach, improve your PR, develop and nurture supportive loyal customers, and ultimately grow your sales. Simply put, there is no better or more affordable marketing opportunity right now than productive management of your own social media accounts. And as you focus on your business, we are here to focus on growing your presence, audience, and conversions on IG and more.