For businesses in Charlotte North Carolina social media is now more important than ever. But it’s also more challenging then ever. With the ever-changing social media climate, now more than ever it’s important to equip your staff with a social media manager. Social media is a rapidly growing entity that has become a vital resource for businesses. It reigns supreme when it comes to engaging with customers, curating new customers, establishing brand awareness, and can open opportunities for growth that just weren’t available before.
In recent years, the need for social media management has grown exponentially. According to the U.S. Bureau of Labor, the employment of advertising, promotions, and media marketing managers, is projected to grow 8 percent by 2028. This growth rate is significantly faster than the average for all other occupations
Why hire Charlotte NC Social Media Management
Below we’ve listed the top 10 reasons why Queen City businesses, small and large, can benefit from hiring a social media manager.
Allows Business Owners to Focus on What They Do Best
Owning a business can be hectic. On top of your day-to-day work activities, it’s hard to find the time to hop on Instagram or Facebook and start posting. Hiring a social media manager allows you to delegate those tasks to someone who’s sole responsibility is to make sure your business is active and represented online. This will free up your time so you can focus on what you do best: running a business.
Constant Focus on Engagement
A social media manager, besides curating content and posts for your socials, will spend time liking, commenting, and engaging with your followers. Therefore, this allows for a stronger connection between business and consumer. It also guarantees that your business maintains a sense of relevancy on its platforms. Social media can be competitive, so it’s vital that your business stay active.
Consistent Social Media Presence
Consistently posting to social media can be difficult. You must find the right content and craft the perfect caption. You have to add the appropriate hashtags, then post it at a time when your followers are most active. A social media manager will schedule posts ahead of time so there’s never a lull in activity. They will make sure that your socials are constantly updated and on-brand for your business.
Whether it be regularly scheduled blogs, newsletters, posts and stories on social media, or vlogs on platforms like YouTube, with a Charlotte NC social media manager can help you increase your brand’s chance to stand out ten-fold. With each consistent (and quality) post your brand will gain social equity with your followers.
Public Relations Management
Besides posting and keeping your account active, a social media manager can act as a public relations specialist. They can respond to comments and answer questions and concerns your followers may have. A well trained social media manager will know how to communicate with your consumers and will always have the best interest of your brand in mind.
Social Media Companies (like Bellwether) Are Equipped with the Latest Technology
Here at Bellwether, we already have the resources to help you step up your social media game. We are equipped with the latest photography equipment including mirrorless and cinema cameras, gimbals, and drones. We also expertly utilize a variety of different apps including Mosaico, Tailwind, and Canva to schedule your posts up to six months out.
Bellwether offers three posts per week featuring beautifully edited images, well-written copy, highly targeted hashtags, location tags, tagged sharers, the proper amount of engagement with your followers and perspective audience (5 hour/week minimum), and a bi-weekly Instagram story (using pre-existing content, does not include behind the scenes or live content).
Management Companies Continue Education on New Media and Technology
As social media changes and evolves, it’s important to have someone who is on the pulse of it all. Part of being a social media manager is staying in tune with what’s going on on multiple platforms, whether that be updates, policy changes, or trending hashtags. A good social media manager will also always be looking for new programs and websites that allow for more efficient posting and scheduling.
Create Brand Awareness
An important goal for any social media manager is to create brand awareness. In this day and age, not having a social media presence for your business just doesn’t cut it. Creating brand awareness is instrumental for gaining new customers and maintaining relevance in a competitive market.
Gain More Customers
According to the Global Web Index, in 2018, 54 percent of social media users used social media to research products. That’s huge! Social media is an extremely fertile ground when it comes to finding new customers and supporters. Many companies have found success simply by utilizing their social media pages to market towards potential customers in their area. Social media managers will also create sponsored posts based on analytics and gear them towards specific demographics.
Implement a Social Media Strategy
Though it may seem easy, You must have a sound strategy in place . That’s where the social media manager comes in. Their strategy will be based on a variety of factors including: analytics, the type of brand/business you own, and your personal goals for your socials and your business.
Tracking Marketing Strategies and Analytics
One of the most valuable aspects of having social media for your business, is the free analytics that they provide. A social media manager will have access to actions on the page, engagements, impressions, post clicks, page likes, post reach, and page previews. They will be well versed in reading and translating this information into a highly individualized marketing plan.
At Charlotte NC social media agency, Bellwether, we provide clients with quarterly reporting on various statistics. This helps us fine tune our engagement strategies and keeps our clients up to date on their socials. By tracking marketing strategies and analytics, we can figure out what works, what doesn’t, and how to grow your business successfully.
