When it comes to your brand’s social media there’s one thing you can’t skimp out on: good photo quality. When a potential customer or new follower is browsing your Instagram feed, you want them to be drawn in by your unique aesthetic. If your photos are blurry, not well thought out, or boring, the likelihood of gaining a follower is slim to none. 

 

Nowadays good photography is easy to achieve. Most smartphones are equipped with the latest technology when it comes to delivering high quality photos (check out our blog post on the “Six Tips For Better iPhone Photography”). But it never hurts to invest in a nice camera or a social media company who values great photography. Here at Bellwether, we’re equipped with the latest technology including mirrorless and cinema cameras, gimbals, and drones!

 

Here are 5 reasons why good photography is a valuable asset for your brand 

 

  1. Elevates Your Aesthetic 

 

For social media websites like Instagram, it’s vital to maintain a strong aesthetic for your brand. One of our favorite examples of a strong feed can be found on our friend’s site, discoverthecarolinas.com!

Believe it or not, there are one billion Instagram users out there! So what’s going to set your account apart from the next? The answer: good photography and an eye for detail.  Good photography is the first step in taking your Instagram to the next level. Just remember, it’s important to keep a harmonious color scheme in mind as this tends to be more visually appealing. 

 

  1. Displays Your Products In The Best Way Possible 

 

You want your products to be seen in the best light possible. A good photographer will know how to photograph your products with the appropriate lighting, shadows, and your specific niche in mind. Customers are more likely to purchase something that looks high quality and visually interesting. 

 

  1. Adds Professionalism To Your Socials

 

Are you a small business owner or entrepreneur? Running a successful business requires you to wear many hats. An easy way to elevate your business on social media is by putting an emphasis on good photography. Good photography adds the extra ounce of professionalism that consumers are looking for when they follow a new brand. It also shows new followers that you take pride in your work. 

 

  1. The Photos You Post Represent Your Brand 

 

Whenever you post to any of your socials, you must ask yourself, “does this photo reflect positively on my brand?” If the answer is no, maybe rethink sharing it. Whenever you post something on your brand’s page, you want it to look as clean as possible. Having the initiative to invest in quality photography is monumental. You want to be proud of the posts you share. The pride you take in your brand’s photography will show throughout your socials. 

 

  1. Having Access To Good Photography Allows for Versatility

 

Besides sharing your quality photos across your various platforms (Instagram, Facebook, Twitter, etc.) having good photos in your wheelhouse will open up opportunities for more creative content. From blog posts, to website updates, to future stories, and more–your company will benefit from having access to good quality photos.