There really are so many social media apps for marketers out there. The internet is full of tools out there that can help you improve your brand’s social media aesthetic, work flow, copywriting, engagement, and much more. But, because there are so many (thousands and thousands) sometimes it can be daunting to research and test them. And for those that are new to social media, sometimes it’s just plain hard to know where to start.
So, we decided we would make it easy on both the novice or advanced social media user, by sharing our eight favorite social media apps and marketing tools that will 100% improve your brand strategy, professionalism, and overall look. And that will ultimately get you more followers which is what we are all after!
We hope you find these informative. Let us know if you use any of them and tell us about the success you have with them.
Planoly | Source: App Store
#1 Planoly
The ultimate planning app for marketers
Your Instagram feed’s aesthetic is very important. It tells your story — what your brand specializes in, sells, believes in, values, etc. That’s why it must look both professional and cohesive. Planoly allows you to visually plan your feed’s aesthetic. That’s the main reason we use this app for clients like @qcexclusive, but there are a lot more advantages for using Planoly. The app just added their new Pin Planner that allows users to add pins, plan, and publish pins right to Pinterest from the app. Lately, we’ve been huge advocates of the Pinterest platform as it drives A LOT of traffic to both brand’s social media platforms and their websites.
You can also use their story planner to do exactly that: plan your IG stories and takeovers far in advance. And we all know how important having a plan is. Like Benjamin Franklin said, “By failing to prepare, you are preparing to fail.” For those that just manage one or two accounts, it’s also a great app for copywriting and scheduling. A planning or scheduling app is one of if not the most essential social media apps for marketers. It solidifies your consistency and streamlines your workflow. If you like Planoly but are looking for other options to test as well, we also love using Buffer and Sprout Social, and to manage a large number of accounts these are great.
Source: Grammarly
#2 Grammarly Keyboard
An app that will improve your accuracy
Accuracy is very important when writing for your brand. Even if you’re a great speller or writer, using Grammarly ensures that you will get it right, that you will always come across as professionally and knowledegable. See, if we were using Grammarly, we wouldn’t have misspelled knowledgable in the previous sentence. Frankly, it’s just a good back up to have even if you are a world-class blogger, because it’s hard to catch everything. The app makes it easy on you to check on your punctuation, capitalization, and any other challenges you may not have noticed yourself.
Source: Linktree
#3 Linktree
A tool to increase your in-bound links
For some odd reason you can only use one link in your Instagram profile (why Instagram???). So, Linktree helps you solve this Instagram issue by creating a shortened link branded anyway you like that takes guests to a mobile friendly screen that can feature multiple links. This gives you the ability to send your followers to whatever links you want them to visit from your blog’s main page, to a landing page to start your brand’s sales funnel process, to your brand’s other social media pages, etc. The best part about Linktree is its fexibility. You can change any of the links whenever you like and lead guests to the most relevant and timely links on your networks.
Snapseed | Source: App Store
#4 Snapseed
The best image editing app out there
With so much content out there, you have to take an additional step to stand out. Editing your photos — cropping, fixing the colors, sharpening, dodging and burning — is so important. It helps you get that perfect final image for Instagram, Facebook, and other platforms. It helps you increase what we like to call thumb-stopping. Snapseed from Google is the best image-editing app on the market not named Photoshop (and Photoshop can be a tedious software to learn). It offers a wide array of features and photo editing options and is perfect for the beginner or expert social media user. Another one, and close second that we love using is Afterlight. This one is a little more basic but is easy to use and has a lot features as well.
Source: BuzzSumo
#5 BuzzSumo
A must-have social media app for marketers
Spotting trends on social media can be a game changer for your account. It allows you to ride the wave of what currently is getting traffic or gaining traction. BuzzSumo is a great way to find popular topics that you should be incorporating into your Instagram, Facebook, LinkedIn, and Twitter posts. It also is a great way to find the top influencers in trending niches and influencer discovery is very valuable when it comes to getting shares of your images and posts.
Canva | Source: App Store
#6 Canva
The app that makes graphic design easier
Hiring a graphic designer can be expensive. Sometimes, for more in-depth social media marketing ideas, you have to use them to accomplish your vision. But for the simpler ideas, the app of choice is Canva. Canva has over 60,000 templates to help you create the imagery your brand needs, from Instagram story graphics to videos, and even logos. This is the perfect solution for anyone without design experience or a big budget.
Source: Add This
#7 Add This
A tool to increase social sharing
Add This is a sharing tool that adds Facebook, Instagram, Twitter, and more social network buttons to all of your posts and pages on your website. This allows visitors to your blog or website to start the social media conversation for you.
SipeLeft | Source: App Store
#8 Swipe Left
One of the best social media apps for marketers incorporating panoramas
Swipe Left is a great tool for making your Instagram galleries just a little bit more interesting by incorporating panoramas. I know you’ve noticed those Instagram gallery posts that are only half or 1/3rd of a photo. Then when you swipe, the remaining one to two slides of the panorama are revealed. This is done with the help of the Swipe Left app. It’s a great way to incorporate horizontal or panoramic photos to your Instagram feed to create more engaging imagery.
These eight social media marketing apps or social media marketing tools should help you make huge strides for your various accounts on Instagram, Twitter, Facebook, LinkedIn, and more. Hope you find this helpful. If you know of any others that you think we should add to the list feel free to contact us. Would love to hear what apps are helping you have ultimate social media success. Till next week!
